How we work
How we work
A six-stage process that starts with an audit and continues as a monthly rhythm of execution, reporting and improvement.
The model
Audit, strategy, execution, reporting, growth.
Every engagement follows the same loop. What changes is how many channels are in it and how much of the work we take on.
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01
Audit
We look at your website, channels and current results, and find where the opportunity is.
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02
Strategy
Priorities, KPIs and a roadmap, agreed with you before anything is executed.
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03
Execution
The agreed work is done, to the plan, with your approval where it matters.
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04
Reporting
Regular reports on what was done, what happened and what we recommend next.
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05
Growth
The plan is reviewed and improved, and the scope grows when the results justify it.
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01
Understand
We learn about the business, audience, offer, current channels and objectives.
Discovery conversation · Business and offer context
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02
Diagnose
We audit existing digital activity and identify where the opportunities are.
Channel and website audit · Opportunity list
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03
Plan
We build the strategy, priorities, KPIs and execution roadmap.
Strategy and priorities · KPIs and roadmap
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04
Execute
Our team handles the agreed digital activities, to the plan.
Channel execution · Approvals with you
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05
Measure
We track performance and report what is working and what is not.
Tracking · Regular reporting
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06
Improve
We keep optimising against the data and your business priorities.
Continuous optimisation · Plan reviews
The long-term model
Digital growth is an operating system, not a one-time project.
Most digital progress comes from steady execution over months: content that keeps publishing, pages that keep improving, campaigns that keep being tuned. A monthly engagement keeps that work moving, keeps the reporting regular, and keeps the plan adjusting to what the data and your business need.
We do not publish a price list. Scope and monthly fees are agreed after a discovery conversation, because two businesses rarely need the same thing.
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Project
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Retainer
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Expansion
- A defined piece of work with a clear scope: a digital audit, an SEO fix, a website, a campaign launch.
- A monthly engagement where we run the agreed channels, report on them and improve them continuously.
- More channels or a bigger share of the function, added when the results and the workload justify it.
Working together
What each side brings.
An external team works best when the arrangement is clear from the first week.
From you
- Access to your website, accounts and channels
- A decision maker who can approve the plan
- Information about your offer, customers and goals
- Timely feedback when something needs your approval
From SodraTech
- A written plan and a single point of contact
- Work delivered against the monthly plan
- Reporting in plain language, on a regular schedule
- Honest recommendations, including what to stop doing
Next step
Start with an audit.
An audit is the easiest way to see how we work. It shows where the opportunity is before you commit to anything ongoing.