Web Development
Who Owns Your Website? A Domain, Hosting and Login Checklist
Your domain, hosting, admin logins and Google accounts can each belong to a different person. A practical checklist so you know who holds the…
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Web Development
Your domain, hosting, admin logins and Google accounts can each belong to a different person. A practical checklist so you know who holds the…
SEO
A plain-English guide to counting enquiries in Google Analytics 4: form submissions, WhatsApp clicks and phone taps, based on Google's own help pages.
SEO
Google Search Console is free and shows how your site performs in search. How to set it up, what to check first, and a…
Social Media
For most small businesses, a posting rhythm you can keep up beats a burst you cannot. What the data says about frequency, and a…
Outsourcing
Hiring help for SEO, social media or ads is a trade-off between cost, control, skills and continuity. A plain-language guide to choosing between a…
Paid Ads
Google Ads reaches people who are already searching; Meta Ads reaches people who are not. How a small business can choose where to start,…
SEO
SEO rarely works in weeks and never on a guaranteed date. A realistic timeline for a small business, what speeds it up or slows…
Social Media
Instagram and WhatsApp can run a small business for a while, and a website is not always the next step. How to tell when…
Digital Growth
Email gets less attention than social media, but it is often the cheapest channel that is entirely yours. A practical, no-hype look at whether…
Digital Operations
Digital operations is not a buzzword for a big-company IT team. It is the plumbing behind every enquiry, invoice and follow-up. What it means…
Next step
A short conversation is usually enough to tell whether there is a problem worth solving, and whether we are the right people to solve it.