SEO
How to Track Website Enquiries in GA4: Forms, WhatsApp and Calls
A plain-English guide to counting enquiries in Google Analytics 4: form submissions, WhatsApp clicks and phone taps, based on Google's own help pages.
7 min read
Insights
Insights on SEO
Articles on SEO from SodraTech: practical guidance for growing businesses.
SEO
Google Search Console for Small Businesses: A Beginner’s Guide
Google Search Console is free and shows how your site performs in search. How to set it up, what to check first, and a…
7 min read
SEO
How Long Does SEO Take? A Realistic Timeline for Small Businesses
SEO rarely works in weeks and never on a guaranteed date. A realistic timeline for a small business, what speeds it up or slows…
6 min read
SEO
Google Business Profile: A Practical Guide to Showing Up in Local Search
A step-by-step guide to claiming, completing and maintaining your Google Business Profile so more local customers find you, call you and visit you.
5 min read
SEO
How to Get Your Business Recommended by ChatGPT, Gemini and Google AI Overviews
Customers now ask AI tools who to hire before they ever open a website. Here is what actually helps a small business get named…
5 min read
SEO
Technical SEO checklist for a site that gets no enquiries
Indexing, crawl paths, titles and speed. The checks that explain most of the gap between traffic and enquiries.
4 min read
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