Technical SEO checklist for a site that gets no enquiries

This is one of the most common calls we get: “we have traffic, but it is not turning into enquiries.” Sometimes that is a genuine offer or content problem. But more often than not, a chunk of that traffic gap is technical — pages that should rank are not indexed, the pages that are ranking are the wrong ones, or visitors who do arrive hit friction before they ever reach a contact form. None of this is visible from looking at the site normally. It only shows up when you check the technical layer underneath it.

Here is the order we work through on a real technical SEO audit, and where most of the easy wins actually turn up.

Is Google actually indexing the right pages

Start in Google Search Console’s Coverage report, not by searching your own brand name. You are looking for three things: pages you want indexed that are not indexed, pages you did not intend to rank (filtered archives, tag pages, staging URLs) that are, and a robots.txt or noindex tag accidentally blocking something important. It is far more common than people expect for a key service page to have been excluded by accident during a previous redesign.

Crawl paths — can Google actually reach your best pages

A page can be indexable and still rank poorly because nothing links to it. Google finds and prioritises pages largely through internal links. If your best converting page — a service page, a case study, a pricing page — is only reachable through a dropdown three levels deep, it is competing at a disadvantage against pages one click from your homepage. Fixing this is usually just adding a handful of contextual internal links, not a rebuild.

Titles and meta descriptions that match what people are actually searching

A title tag stuffed with your company name and nothing else tells Google nothing about search intent. The pages that convert are the ones whose title and meta description answer the specific question a searcher typed, in their own words, not just your internal terminology for the same service.

Site speed

Speed is both a ranking factor and a conversion factor, and it deserves its own checklist — we cover the exact order to check it in why your WordPress site loads slowly, and what to check first. A technically well-optimised page that takes six seconds to load is still losing visitors before they read a word of it.

Mobile usability

Google indexes and ranks your site primarily based on the mobile version. Tap targets too close together, text too small to read without zooming, and content that overflows the viewport are all usability failures on mobile that most people only ever check on desktop.

Structured data (schema markup)

Schema does not directly move your ranking position, but it changes what your listing looks like in the results — star ratings, FAQ dropdowns, breadcrumbs — which measurably affects click-through rate. Organisation, LocalBusiness and Article schema are the three most worth getting right for a services business.

Where to actually look

• Search Console → Coverage — confirms what is and is not indexed.
• Search Console → Core Web Vitals — real-user speed data, not a lab guess.
• Search Console → Performance — which queries bring traffic, and which page ranks for them (sometimes the wrong one).
• A crawl tool (Screaming Frog or similar) — surfaces broken links, duplicate titles, and missing meta descriptions across the whole site at once.

A technical audit will not fix a weak offer or thin content on its own, but it removes the ceiling that stops good content and a good offer from ever being found. If you have traffic that is not converting into enquiries and want a proper look under the hood, our Grow work starts exactly here — tell us what you are seeing and we will tell you honestly what is worth fixing.